DA
For brands

Be part of the game, not an interruption.

Your brand can live inside a Wonko world for a campaign: a takeover of a GRABOOM! arena, a branded world in Sugar Shock, or a sponsored world in Maze Rush. Players see it as part of the game, because it is.

Arena takeover

Parts of an arena switch to your brand for the campaign period. When the deal is live we activate it, and the right arena elements change for every player in that arena.

  • Branded arena elements in The City
  • Set start and end dates
  • Audience: older players, multiplayer

Family-safe sponsorship

Families play together in Maze Rush, so sponsorship follows strict rules. Content is labelled, made for the game, and never shown to the youngest players.

Sponsored worldThree mazes in your colours.
7-day challengeFive new mazes as a weekly event.
RewardA skin or effect earned by playing.

Branded game experiences

In Sugar Shock your brand becomes part of the run instead of an ad in front of it. Every format is built for the game and switched on and off by us.

Sponsored worldA candy world in your brand’s look.
Game elementsObstacles, pickups or props in your colours.
Challenge or bossA weekly challenge or boss fight built around your brand.

What we never do

These rules are part of every partner agreement.

  • Share data about individual players or children.
  • Use behavioural targeting.
  • Link out of a kids’ game without a parent gate.
  • Hide that something is sponsored.

How it works

  1. 1ApplyJoin the waitlist and tell us about your brand and goals.
  2. 2Plan togetherWe pick the game, format and dates that fit your audience.
  3. 3We build itOur team designs your content so it fits the world it lives in.
  4. 4Go liveWe switch it on for the campaign and send you a weekly report with total players and plays.